"LinkedIn Profile & Bio Rewrite"
A generic headline, CV-style About section and empty Featured area rewritten into a clear offer, a problem-first bio and three Featured items.
Booked with Maya · 2026 · Concept project
Making a freelance coach easy to find, follow and book
A LinkedIn-led content and reporting system for a freelance business coach. A rewritten profile, one webinar turned into six posts, tracking and report templates and a Month 2 test plan, designed to turn steady posting into steady learning.
Profile optimizationContent repurposingLinkedInAnalytics and Reporting
The brief
The challenge
A LinkedIn profile that reads like a CV, content made from scratch every week and no way to see which posts are working.
The goal
Make Maya easy to find, follow and book, with a profile that says who she helps and a system that turns one webinar into weeks of content and shows what's working.
The audience
Freelance designers, writers and developers in the US and UK who are good at their craft, unsure about pricing and finding clients, and active on LinkedIn.
The strategy
How the work came together.
- 01
Fix the first impression
A rewritten headline, About section, banner and Featured section, so a freelancer knows who Maya helps and what to do next.
- 02
Make one idea go further
One webinar turned into six posts across LinkedIn and Instagram, each adapted to its platform.
- 03
Measure what matters
A tracking sheet and monthly report template covering reach, engagement, saves, shares and link clicks.
- 04
Improve every month
A Month 2 plan of four tests on hooks, formats, posting times and CTAs, run one at a time.
Deliverables
The content in action.
"One Webinar, Six Posts"
One pricing webinar turned into three LinkedIn posts and three Instagram posts, each built from a key idea and adapted to its platform.
"Tracking Sheet & Monthly Report"
A post-by-post tracking sheet and a one-page monthly report covering key metrics, top posts, insights and recommendations, ready for real numbers.
"Month 2 Optimization Plan"
Five areas to review, a four-week test schedule and keep, change or drop rules, so every month's data shapes the next.
The results
6
posts from 1 webinar
5
metrics tracked per post
4
tests planned for Month 2
Everything here is a plan, not a result. 6 posts from one webinar, 5 metrics tracked per post and 4 tests planned for Month 2, so every month teaches the next.
"Posting without measuring is guessing. A simple report turns every post into a lesson for the next one."
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