Social Media Manager · Content Strategist
Hi, I'm Eman. I help small businesses turn scattered posting into a content system that attracts the right customers. Strategy first, pretty posts second.
100%
Strategy-first, no random posting
I'm Eman, a social media strategist and manager working with small businesses and personal brands. I handle the full picture: audience and competitor research, content strategy, monthly calendars, branded designs, captions, scheduling and reporting. Every post I plan has a job, and every plan starts with who you're trying to reach and what you want them to do next. I build my portfolio with concept projects, clearly labeled, so you can see how I think before we work together.
I use it for content design & quick templates.
I use it for scheduling content across Instagram.
I use it for scheduling content across all platforms.
I use it to find trending topics.
I use it to find trending topics.
I use it for content calendars, planning & organization content.
What I do
Consistency is the baseline, not the goal. I keep your pages active and organized, handle the day to day, and use what the numbers show to improve your content month after month.
Every post needs a reason to exist. I research your audience and competitors, then turn what I find into a clear plan, so you always know what to post, where and why.
Designs that look like your brand and give people a reason to stop, save and click. I create the visuals and write the copy, so your content is ready to post.
A consistent brand is easier to recognize and easier to post for. I define how your brand looks and sounds, then put it into a guide you can use every time you create.
Featured work
Case studies built to show how I think.
Concept projectPages & Pour · 2026
A page audit, profile rebuild and community playbook for a Manchester bookstore cafe, designed to turn a confusing, unanswered Instagram into a page readers can find, trust and talk to.
Concept projectEveryday Edit · 2026
A 30-day content system for a capsule wardrobe brand. Styling carousels, search-led Pinterest pins and a monthly calendar, designed to make product content useful instead of pushy.
Concept projectDew Theory · 2026
A research-led strategy and brand system for a minimalist skincare brand. Audience and competitor research, a two-page strategy, a mini brand style guide and short-form Reel concepts, designed to make routines feel simple for beginners.
Concept projectBooked with Maya · 2026
A LinkedIn-led content and reporting system for a freelance business coach. A rewritten profile, one webinar turned into six posts, tracking and report templates and a Month 2 test plan, designed to turn steady posting into steady learning.
A clear system, so nothing about your social media is left to guesswork.
I research your audience and competitors, then audit your pages to find what’s working, what’s missing and where the gaps are.
I set your goals, choose your platforms and build the content pillars and monthly calendar around your audience.
I design your posts, carousels, Pinterest pins and Reel covers, and write the captions and hooks to match your brand. I also research related keywords and hashtags.
I schedule and publish your content and reply to comments and DMs, so your pages stay active without the daily scramble.
I track what’s working, send you a monthly report and test new hooks, formats and posting times to make the next month better.
BY THE NUMBERS
4
Platforms managed (Instagram, Tiktok, Pinterest, LinkedIn)
5
Step process
30
Days of content planned per project
"Every post should have a job. If it can't attract, build trust or drive action, it doesn't make the calendar."
Let's work together
Tell me about your brand and where you want it to go. I'll bring the strategy, the content and the coffee.